Boston is one of the most prestigious marathons in the country. This Monday they sold out in eight hours. How did they do this? What were the factors? My guess is three contributing factors.
1-The qualifying time- Boston you have to qualify for with your time for your age. I would have to run a 3:40 for Boston. Give people a way to feel special and they will surely sign up.
2. Limiting the field-Even if you qualify you have to register quickly again making the runner feel elite.
3. History- The history of this event is known through out the community. It has this air of legend.
Just a quick post on recent news-Cara
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